Do we need advertisements everywhere?
Susan's [SBS "Diva"] short post on advertising is a must read.
I think a lot of us have trained ourselves to discard AdWords from our visual intake of a web page. They are an eyesore, and for most websites, a source of little or no revenue. Of course, Adwords are not the only culprits. How often do we have an item of interest disrupted with "Article continues below", then are forced to navigate past a huge advertisement. Stories that run for 4 or 5 pages on websites bloated with ads are also a source of annoyance. I realise that most of these websites could not survive without advertising. Is that a bag thing? No - it is not. I have also "ranted" [in the nicest possible way] more than once about the constant repition of articles [dangers of USB's, malware infected email spam, mobile security, diusc encryption and other network security issues] by these websites. They must be under constant pressure to produce content to satisfy their advertisers.
And now, lucky us, we will have a new player in the market. Feeling left out [of the huge revenue available], Microsoft has announced it is to become a player. Just what we needed. Now every other web page will carry TWO sets of text links.
Microsoft's Answer to Google AdWords
Displaying its typical flair for draining all the poetry out of the naming process, Microsoft Content Ads enters the beta process, with the promise of opening up formerly premium MSN ad inventory to low-cost clients.
Read the article HERE.
Of course, not everyone is happy with the way things are done. Remember when the the first link was meant to be the most relevant. No longer the case. That's prime real estate.
American Airlines sues Google over keywords
Yes, another week, another tech lawsuit – this time it’s American Airlines suing Google for its keyword ad placement. American Airlines alleges that Google sells sponsored links on top and to the right of search pages that, according to American Airlines, dilutes the company’s good name and confuses the public.
American Airlines filed the massive 55-page complaint in the Northern US District Court of Texas and demands a jury trial. If it wins, the airline wants an injunction, treble damages and money to conduct a “corrective advertising campaign”.
Read the article HERE.
And to end it all, what about those horrible double underlined links that produce their very own small webpage.If I never see another one again it will be to soon!!!
BUT WAIT. HOT OF THE PRESS !!!
Google Launches First YouTube Ads
Video website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site's most popular content.
Read the article HERE.
I think a lot of us have trained ourselves to discard AdWords from our visual intake of a web page. They are an eyesore, and for most websites, a source of little or no revenue. Of course, Adwords are not the only culprits. How often do we have an item of interest disrupted with "Article continues below", then are forced to navigate past a huge advertisement. Stories that run for 4 or 5 pages on websites bloated with ads are also a source of annoyance. I realise that most of these websites could not survive without advertising. Is that a bag thing? No - it is not. I have also "ranted" [in the nicest possible way] more than once about the constant repition of articles [dangers of USB's, malware infected email spam, mobile security, diusc encryption and other network security issues] by these websites. They must be under constant pressure to produce content to satisfy their advertisers.
And now, lucky us, we will have a new player in the market. Feeling left out [of the huge revenue available], Microsoft has announced it is to become a player. Just what we needed. Now every other web page will carry TWO sets of text links.
Microsoft's Answer to Google AdWords
Displaying its typical flair for draining all the poetry out of the naming process, Microsoft Content Ads enters the beta process, with the promise of opening up formerly premium MSN ad inventory to low-cost clients.
Read the article HERE.
Of course, not everyone is happy with the way things are done. Remember when the the first link was meant to be the most relevant. No longer the case. That's prime real estate.
American Airlines sues Google over keywords
Yes, another week, another tech lawsuit – this time it’s American Airlines suing Google for its keyword ad placement. American Airlines alleges that Google sells sponsored links on top and to the right of search pages that, according to American Airlines, dilutes the company’s good name and confuses the public.
American Airlines filed the massive 55-page complaint in the Northern US District Court of Texas and demands a jury trial. If it wins, the airline wants an injunction, treble damages and money to conduct a “corrective advertising campaign”.
Read the article HERE.
And to end it all, what about those horrible double underlined links that produce their very own small webpage.If I never see another one again it will be to soon!!!
BUT WAIT. HOT OF THE PRESS !!!
Google Launches First YouTube Ads
Video website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site's most popular content.
Read the article HERE.
posted by vanish at 8:03 AM
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