Weekend Reading
Certifications and Site Trustworthiness
When a stranger promises "you can trust me," most people know to be extra vigilant. What conclusion should users draw when a web site touts a seal proclaiming its trustworthiness? Some sites that are widely regarded as extremely trustworthy present such seals. But those same seals feature prominently on sites that seek to scam users -- whether through spyware infections, spam, or other unsavory practices.
Read the entire article HERE.
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WiFi security - or lack thereof (Part 2)
Last weekend you read Part 1 of this excellent article.
Part 2 is now online HERE.
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'Secret' data just a Google search away
When Ralph Nader wrote "Unsafe at Any Speed" in 1965, he exposed how certain design decisions had made some automobiles inherently unsafe. Much the same can be said for Web sites these days.
Many sites contain inherent design flaws that leave them ripe for exploitation. Unlike a lack of seat belts in cars, these flaws are not immediately obvious, and the fixes are not simple.
Read the article HERE.
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MySpace.com - #1 Worst Site Ever
MySpace.com is chosen by PC World as the No.1 Worst WebSite Ever in its listing of the world's dumbest dot-coms and silliest sites, The 25 Worst Web Sites.
Yes, we know. With more than 90 million users, MySpace is now more popular than Elvis, "American Idol," and ice cream. But the Web's most visited destination is also its most poorly designed and counterproductive.
Read the entire article HERE.
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Click Fraud
Martin Fleischmann put his faith in online advertising. He used it to build his Atlanta company, MostChoice.com, which offers consumers rate quotes and other information on insurance and mortgages. Last year he paid Yahoo! and Google a total of $2 million in advertising fees. The 40-year-old entrepreneur believed the celebrated promise of Internet marketing: You pay only when prospective customers click on your ads.
Now, Fleischmann's faith has been shaken. Over the past three years, he has noticed a growing number of puzzling clicks coming from such places as Botswana, Mongolia, and Syria. This seemed strange, since MostChoice steers customers to insurance and mortgage brokers only in the U.S
Read the entire article HERE.
When a stranger promises "you can trust me," most people know to be extra vigilant. What conclusion should users draw when a web site touts a seal proclaiming its trustworthiness? Some sites that are widely regarded as extremely trustworthy present such seals. But those same seals feature prominently on sites that seek to scam users -- whether through spyware infections, spam, or other unsavory practices.
Read the entire article HERE.
==================================================================
WiFi security - or lack thereof (Part 2)
Last weekend you read Part 1 of this excellent article.
Part 2 is now online HERE.
==================================================================
'Secret' data just a Google search away
When Ralph Nader wrote "Unsafe at Any Speed" in 1965, he exposed how certain design decisions had made some automobiles inherently unsafe. Much the same can be said for Web sites these days.
Many sites contain inherent design flaws that leave them ripe for exploitation. Unlike a lack of seat belts in cars, these flaws are not immediately obvious, and the fixes are not simple.
Read the article HERE.
==================================================================
MySpace.com - #1 Worst Site Ever
MySpace.com is chosen by PC World as the No.1 Worst WebSite Ever in its listing of the world's dumbest dot-coms and silliest sites, The 25 Worst Web Sites.
Yes, we know. With more than 90 million users, MySpace is now more popular than Elvis, "American Idol," and ice cream. But the Web's most visited destination is also its most poorly designed and counterproductive.
Read the entire article HERE.
==================================================================
Click Fraud
Martin Fleischmann put his faith in online advertising. He used it to build his Atlanta company, MostChoice.com, which offers consumers rate quotes and other information on insurance and mortgages. Last year he paid Yahoo! and Google a total of $2 million in advertising fees. The 40-year-old entrepreneur believed the celebrated promise of Internet marketing: You pay only when prospective customers click on your ads.
Now, Fleischmann's faith has been shaken. Over the past three years, he has noticed a growing number of puzzling clicks coming from such places as Botswana, Mongolia, and Syria. This seemed strange, since MostChoice steers customers to insurance and mortgage brokers only in the U.S
Read the entire article HERE.
posted by vanish at 10:30 AM
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