Ask.com Puts a Bet on Privacy

Will privacy sell? Ask.com is betting it will. The fourth-largest [and worst] search engine company will begin a service today called AskEraser, which allows users to make their searches more private. Ask.com and other major search engines like Google, Yahoo and Microsoft typically keep track of search terms typed by users and link them to a computer’s Internet address, and sometimes to the user. However, when AskEraser is turned on, Ask.com discards all that information, the company said.

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