The State of Search Engine Safety

In this study, we compare the safety of leading search engines, using McAfee SiteAdvisor’s automated Web site ratings. We find that AOL returns the safest search results, while Yahoo! returns the greatest percentage of risky results. Since May 2006, search engine results have become safer, primarily due to improved safety of sponsored results on Google, AOL, and Ask. Despite this improvement, dangerous sites are found in search results of all of the top five search engines, and sponsored results continue to be significantly less safe than search engines’ organic results.

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