Thursday, April 19, 2007

Privacy concerns dog Google-DoubleClick deal

There is growing unease among consumer privacy advocates over Google's proposed $3.1 billion acquisition of DoubleClick. How will the search-advertising powerhouse treat the massive amounts of data it already stores on people's search histories once it also has at its disposal a storehouse of data on people's surfing habits from DoubleClick, the No. 1 digital ad-serving company?

Read the article HERE.


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