Privacy concerns dog Google-DoubleClick deal
There is growing unease among consumer privacy advocates over Google's proposed $3.1 billion acquisition of DoubleClick. How will the search-advertising powerhouse treat the massive amounts of data it already stores on people's search histories once it also has at its disposal a storehouse of data on people's surfing habits from DoubleClick, the No. 1 digital ad-serving company?
Read the article HERE.
Read the article HERE.
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