Monday, March 05, 2007

Google news

Google says minimal click fraud

Google, on Wednesday disclosed data showing that while its pay-per-click Web advertising system is under regular attack from fraudsters, virtually all such tricks are automatically detected, rebuffing critics who say its online ads are a magnet for fraud.

[Have you ever noticed that the larger the company, the bigger - and louder - the denials]

Read the article HERE.

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Google to offer more click fraud protection

Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.

Read the article HERE.

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CrossEngine

With over 200 available engines sorted into tabs for web, images, audio, news, etc, CrossEngine present a quick and easy way when in need to test a new engine or simply compare results quickly across several engines.

Visit the website HERE.

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Can Powerset search bring down Google?

Upstart search engine Powerset has just secured an exclusive license for natural language processing technology from Xerox's Palo Alto Research Center. It's a move that some are claiming will allow the small firm to someday challenge Google.

Read the article HERE.

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Can local, vertical search get bigger than Google?

Every few months, someone wonders aloud whether local and vertical search providers will one day kill off Google. These companies offer specialized searches within specific locations or industries; if targeted search results are what you seek, these may provide better answers than a general query.

Read the article HERE.

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Popular Google Custom Search Engines

Google has published a
running list of the most popular custom search engines created with Google Co-op. The list is dominated by music, technology and religion tools.

In addition, the company recently added a
slick custom product search engine that offers one click access to lots of rich information, such as reviews, blog posts, photos and more. One only hopes this becomes the new Froogle.

Source :
Micro Persuasion

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Welcome to the Google Hacking Database

We call them 'googledorks': Inept or foolish people as revealed by Google. Whatever you call these fools, you've found the center of the Google Hacking Universe!

Read the article HERE.

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