Bridezilla feeds monster cynicism

The company behind the latest You Tube video sensation would like you to know this: It was never the intention to portray anything other than a dramatization. In other words, no one who watched "Bride Has Massive Hair Wig Out," seen 2.8 million times since its Jan. 18 release, should have believed it was a depiction of a real event free of artifice or deception.

In December, Sony admitted it had created a fake blog to promote its Play Station Portable. The blog, supposedly authored by a hip hop artist named Charlie, who claimed he wanted one of the portable devices for Christmas, was exposed as a fraud by bloggers suspicious of its legitimacy. Once the hoax was exposed, Sony admitted the blog was a veiled marketing tool.

A pro-Wal-Mart blog launched in September that chronicled the adventures of supposedly ordinary Americans travelling crosscountry in an RV and sleeping over in Wal-Mart parking lots was later exposed as a promotional tactic by Working Families for Wal-Mart, an organization created by the retail giant's public relations firm.

There is even a word for these kinds of sites: "flogs," short for fake blogs.

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