Origin of Unwanted Internet Ads
More than half of the pop-up ads served by nuisance "adware" programs are placed knowingly by advertisers, according to a study released today by the Center for Democracy & Technology (CDT).
Although many ads purchased by major national companies pass through complex networks of affiliates before being displayed by nuisance adware distributors, 55 percent of the ads served by those distributors are placed directly by the companies being advertised, according to "Following the Money II: The Role of Intermediaries in Adware Advertising."
Read the article HERE.
A copy of the report is available HERE.
Although many ads purchased by major national companies pass through complex networks of affiliates before being displayed by nuisance adware distributors, 55 percent of the ads served by those distributors are placed directly by the companies being advertised, according to "Following the Money II: The Role of Intermediaries in Adware Advertising."
Read the article HERE.
A copy of the report is available HERE.
posted by vanish at 7:33 PM
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