How Safe Are Sponored Search Links

Earlier this year McAfee sponsored a rather interesting survey of search engine safety. Safety, that is, from the ‘how safe are the links they deliver and you click’ angle. Now, for the longest time, I have harbored a passing suspicion that the dodgiest links you can follow from any search engine are those that fall into the paid for placement category. You know, those links that appear at the top of the results heap no matter what; those that always fill the contextual advertising sidebars; those that try to tempt you away from the real search algorithm deduced deal.

Read the article HERE.